STAPS JOURNAL CURRENT ISSUE

CURRENT ISSUE

1.Title:- DISASTER MANAGEMENT SYSTEM USING SMART PHONES
Authors:- Kethineni Keerthi, Appisetty Pavan Kumar, Narni Siva Srinivas, Katta Venkata Sai Tharun, Jajula Bhuvaneswara Rao
College:- QIS College of Engineering & Technology
PAGE NO: 1-8
DOI: 24.20089.STAPS.2025.V11.5.01748
2.Title:- QR CODE GENERATOR AND DETECTOR USING PYTHON
Authors:- Mr. B.Naga Raju, N.Venkatesh, G.Dhana Lakshmi, N.Sai Chand, D.Haritha
College:- QIS College of Engineering & Technology
PAGE NO: 9-16
DOI: 24.20089.STAPS.2025.V11.5.01749
3.Title:- DRIVER DROWSINESS DETECTION SYSTEM BY USING PYTHON
Authors:- Mrs. M. Lavanya, Narapureddy Sravani, K. Pranaya Keerthana, V. S. V. Sarat Chandhra Pranit
College:- QIS College of Engineering & Technology
PAGE NO: 17-27
DOI: 24.20089.STAPS.2025.V11.5.01750
4.Title:- CONVOLUTION NEURAL NETWORKS TO DESCRIBE INTERNET OF THINGS
Authors:- Dr.Kanaka Durga Returi, Dr. Vaka Murali Mohan
College:- Malla Reddy College of Engineering For Women, Maisammaguda, Medchal, Hyderabad
PAGE NO: 28-31
DOI: 24.20089.STAPS.2025.V11.5.01751
5.Title:- PERFORMANCE ANALYSIS OF BITUMEN MIXTURES USING NANOSIO2 POWDER
Authors:- Pappu Kumar, Kapil Soni
UNIVERSITY:- Rabindranath Tagore University, Raisen (M.P.)
PAGE NO: 32-41
DOI: 24.20089.STAPS.2025.V11.5.01752
6.Title:- REVIEW OF PREDICTING LUNG CANCER USING MACHINE LEARNING TECHNIQUES
Authors:- Dr.N.Anandha Krishnan
COLLEGE:- Nilgiri College of Arts and Science, Thaloor, The Nilgiri’s
Authors:- Jima T J
COLLEGE:- Providence College for Women, Coonor, The Nilgiri’s
PAGE NO: 42-52
DOI: 24.20089.STAPS.2025.V11.5.01753
7.Title:- PROBLEMS RELATED TO URBANIZATION IN PATNA MUNICIPAL CORPORATION AREA
Authors:- Yoshita Singh
UNIVERSITY:- C.V. Raman University, Bhagwanpur, Vaishali, Bihar
PAGE NO: 53-70
DOI: 24.20089.STAPS.2025.V11.5.01754
8.Title:- COMPARATIVE STUDY ON ROLE OF DIGITIZATION TO IMPROVE PRODUCTIVITY AND QUALITY DELIVERABLES IN PHARMACEUTICAL INDUSTRY
Authors:- Nagaraju Nutalapati, Dr. Arvind Saxena
UNIVERSITY:- Kalinga University, Raipur (C.G.)
PAGE NO: 71-80
DOI: 24.20089.STAPS.2025.V11.5.01755
9.Title:- PROTECTION OF CIVILIANS DURING ETHNIC VIOLENCE: AN EXPERIENCE GAINED IN MANIPUR DURING CRISES OF VIOLENCE
Authors:- Khumtiya Debbarma
UNIVERSITY:- Manipur University (A Central University).
PAGE NO: 81-95
DOI: 24.20089.STAPS.2025.V11.5.01756
10.Title:- COMPARATIVE STUDY BETWEEN NORMAL AND ACCELERATED CURING ON CONCRETE
Authors:- Dr. V. Priyadarshini, Ms Aiswarya
UNIVERSITY:- Dr.M.G.R. Educational and Research Institute, Chennai, India
PAGE NO: 96-116
DOI: 24.20089.STAPS.2025.V11.5.01757
11.Title:- DOCKING ANALYSIS OF P53 AND ADENOMATOUS POLYPOSIS COLI (APC) TARGET PROTEINS OF COLON CANCER WITH FLAVONOIDS
Authors:- Sumaiya Arshi, Dr Sushma Dubey
UNIVERSITY:- Kalinga University, Naya Raipur Chhattisgarh, India 
PAGE NO: 117-125
DOI: 24.20089.STAPS.2025.V11.5.01758
12.Title:- GENDER DYNAMICS AND INFLUENCE OF ANCHORING BIAS, REGRET BIAS, RECENCY BIAS IN INVESTMENT DECISION MAKING OF INDIVIDUALS IN MUMBAI REGION
Authors:- Dr Sandeep Chopde, Dr Nitin Kulkarni
UNIVERSITY:- Mumbai Educational Trust Institute of Management, Mumbai, Maharashtra
PAGE NO: 126-136
DOI: 24.20089.STAPS.2025.V11.5.01759
13.Title:- HR ANALYTICS: TRANSFORMING HUMAN RESOURCES INTO A DATA-DRIVEN DISCIPLINE
Authors:- Dr. Harshada Mulay
UNIVERSITY:- MET Institute of PGDM
PAGE NO: 137-140
DOI: 24.20089.STAPS.2025.V11.5.01760
14.Title:- REVIEW ON INDIAN HERBAL PLANTS THEIR MEDICINAL PROPERTIES AND FORMULATIONS IN MANAGEMENT OF PSORIASIS
Authors:- Aachal Lonhare, Parakh Sehgal
UNIVERSITY:- Shri Shankaracharya Professional University, Bhilai
PAGE NO: 141-167
DOI: 24.20089.STAPS.2025.V11.5.01761
15.Title:- COMPARATIVE STUDY OF SEISMIC PERFORMANCE OF HIGH-RISE CONVENTIONAL STRUCTURES AND STRUCTURES EQUIPPED WITH FLUID VISCOUS DAMPERS
Authors:- Manisha Baban Chavan, Dr. Abhijeet P. Wadekar, Dr. Deepak N. Kakade
COLLEGE:- P.E.S. College of Engineering, Chhatrapati Sambhajinagar.
PAGE NO: 168-179
DOI: 24.20089.STAPS.2025.V11.5.01762
16.Title:- FOREIGN INVESTMENT IN INDIAN DIGITAL PLATFORMS: LEGAL AND STRUCTURAL CONSIDERATIONS
Authors:- Ayushi Aman, Dr. Swati Bajaj Seth
UNIVERSITY:- IILM University, Greater Noida
PAGE NO: 180-202
DOI: 24.20089.STAPS.2025.V11.5.01763
17.Title:- AN INSIGHTFUL LITERATURE SURVEY ON DEEPFAKE DETECTION
Authors:- Dr. Rajeev Rajkumar, Mr. Amrit Sadhan Debbarma
UNIVERSITY:- Manipur Institute of Technology, Manipur University
PAGE NO: 203-213
DOI: 24.20089.STAPS.2025.V11.5.01764
18.Title:- THE IMPACT OF CSR ACTIVITIES ON CONSUMER’S PURCHASE INTENTION
Authors:- Dr Manish Mittal, Dr Ritu Joshi, Prof Jagrati Yadav
UNIVERSITY:- Sage University, Indore
PAGE NO: 214-228
DOI: 24.20089.STAPS.2025.V11.5.01765
19.Title:- FIRST-PRINCIPLES STUDY OF WSE2 AS A 2D-MATERIAL FOR LIGHT ABSORBER FOR SOLAR ENERGY CONVERSION
Authors:- Rakesh Kumar
UNIVERSITY:- Lalit Narayan Mithila University, Darbhanga-846004, Bihar, India
Authors:- Ritesh Kumar Chourasia
UNIVERSITY:- Samastipur College, Samastipur-848134 (A constituent unit of L.N.M.U. -Darbhanga), Bihar, India
PAGE NO: 229-238
DOI: 24.20089.STAPS.2025.V11.5.01766
20.Title:- INVESTIGATION ON STRENGTH AND DURABILITY CHARACTERISTICS OF ECO FRIENDLY CONCRETE USING MARBLE DUST
Authors:- Dr.RA.B.Depaa, Vasanth Ramesh 
UNIVERSITY:- Dr.M.G.R Educational and Research Institute, Chennai, India
PAGE NO: 239-249
DOI: 24.20089.STAPS.2025.V11.5.01767
21.Title:- MANAGING AND MONITORING ELECTRIC VEHICLES WITH ARTIFICIAL INTELLIGENCE AND IOT
Authors:- Voruganti Bharath Kumar
COLLEGE:- St. Martin’s Engineering College, Kompally, Secunderabad, Hyderabad, Telangana, India
Authors:- Vadegharu Lakshmi Teja
COLLEGE:- Vignana Bharathi Institute of Technology, Aushapur 
PAGE NO: 250-261
DOI: 24.20089.STAPS.2025.V11.5.01768
22.Title:- A SENSOR-BASED APPROACH TO EARLY STRENGTH DEVELOPMENT IN CONCRETE CURING
Authors:- Dr. V. Priyadarshini, Ms Aiswarya 
COLLEGE:- Dr.M.G.R. Educational and Research Institute, Chennai, India
PAGE NO: 262-270
DOI: 24.20089.STAPS.2025.V11.5.01769
23.Title:- CYBERTERRORISM: THE NEW FRONTIER OF GLOBAL SECURITY THREATS
Authors:- Gaurav Kumar, Rohan Agarwal
UNIVERSITY:- IILM University, Greater Noida
PAGE NO: 271-287
DOI: 24.20089.STAPS.2025.V11.5.01770
24.Title:- PSYCHOLOGICAL STRESSORS AND MENTAL HEALTH CHALLENGES IN THE LIVES OF MARRIED WORKING WOMEN
Authors:- Dr. Kiran Rani Panwar
UNIVERSITY:- Swami Vivekanand Subharti University, Meerut, U.P.
PAGE NO: 288-292
DOI: 24.20089.STAPS.2025.V11.5.01771
25.Title:- ELECTRICAL VEHICLES AND IOT
Authors:- Vishnuvardhan Vadla 
COLLEGE:- St. Martin’s Engineering College,Kompally, Secunderabad, Hyderabad, Telangana, India
Authors:- Mooga Chandra Shekar
COLLEGE:- CMR Institute of Technology, Kandlakoya Village, Hyderabad ,Telangana 501401.
PAGE NO: 293-304
DOI: 24.20089.STAPS.2025.V11.5.01772
26.Title:- PHILOSOPHICAL UNDERPINNINGS OF SERVICE LAW
Authors:- Ms. Uroosa Shaikh 
UNIVERSITY:- affiliated to Savitribai Phule Pune University.
Authors:- Dr. Tejaswini Malegaonkar
COLLEGE:- ILS Law College. 
PAGE NO: 305-314
DOI: 24.20089.STAPS.2025.V11.5.01773
27.Title:- DEVELOPMENT OF SUSTAINABLE PLASTIC COVER BLOCKS USING RECYCLED PET BOTTLES AND 3D PRINTING TECHNOLOGY
Authors:- Kitboklang L. Thubru, Dr T Kavitha
UNIVERSITY:- Dr. MGR Educational and Research Institute, Chennai
PAGE NO: 315-318
DOI: 24.20089.STAPS.2025.V11.5.01774
28.Title:- GLOBAL PERSPECTIVES ON UNVEILING BEAUTY: TRENDS AND CONSUMER PREFERENCES SHAPING THE COSMETICS INDUSTRY
Authors:- Dr. Shobha B H, Dr Azmathulla B, Dr. Rajeshwari P
UNIVERSITY:- Sri Siddhartha Institute Of Management Studies
PAGE NO: 319-327
DOI: 24.20089.STAPS.2025.V11.5.01775
29.Title:- PERFORMANCE EVALUATION OF ECO-FRIENDLY CONCRETE USING E-WASTE AND NANO SILICA
Authors:- ER.A.SURESH, K.SRIDHAR
UNIVERSITY:- Dr.M.G.R Educational And Research Institute, Chennai, Tamil Nadu, India
PAGE NO: 328-332
DOI: 24.20089.STAPS.2025.V11.5.01776
30.Title:- ODD-DETERMINANT MATRIX PATTERN RECOGNITION FOR SECURE HILL CIPHER KEY GENERATION USING ARTIFICIAL NEURAL NETWORKS
Authors:- R.Selvakumar 
COLLEGE:- St. Martin’s Engineering College, Kompally, Secunderabad, Hyderabad, Telangana, India
Authors:- Dr.V.Umadevi
COLLEGE:- Nehru Memorial College, Puthanampatti, Tamil Nadu 
PAGE NO: 333-344
DOI: 24.20089.STAPS.2025.V11.5.01777
31.Title:- USER MOBILE DEVICE LOCATION PROOF UPDATING SYSTEM FOR LOCATION-BASED SERVICES
Authors:- Murikipudi Nageswara Rao
COLLEGE:- St. Martin’s Engineering College,Kompally, Secunderabad, Hyderabad, Telangana, India 
PAGE NO: 345-354
DOI: 24.20089.STAPS.2025.V11.5.01778
32.Title:- MECHANICAL AND ENVIRONMENTAL EVALUATION OF 3D PRINTED PET-BASED PLASTIC COVER BLOCKS
Authors:- Kitboklang L. Thubru, Dr T Kavitha
COLLEGE:- Dr. MGR Educational and Research Institute, Chennai
PAGE NO: 355-360
DOI: 24.20089.STAPS.2025.V11.5.01779
33.Title:- A COMPREHENSIVE PERFORMANCE ANALYSIS OF 3D PRINTING CONCRETE AND CONVENTIONAL CONCRETE MIX 
Authors:- Vishwajeet Kumar, Dr. T. Felix Kala
COLLEGE:- Dr. MGR Educational and Research Institute, Chennai
PAGE NO: 361-369
DOI: 24.20089.STAPS.2025.V11.5.01780
34.Title:- HYBRID VEHICLE: A KNOWLEDGE OF TECHNOLOGY.
Authors:- Mr Sandeep Kumar Jhamb, Gaurav kumawat
COLLEGE:- Arya college of engineering, Jaipur, Rajasthan 
PAGE NO: 370-379
DOI: 24.20089.STAPS.2025.V11.5.01781
35.Title:- SYNTHESIS AND CHARACTERIZATION OF BI AND SR-DOPED PRCO0.6 FE0.4 O3 NANOSIZED PEROVSKITES
Authors:- Shubham Saurabh
UNIVERSITY:- L.N. Mithila University, Darbhnaga
Authors:- Amit Kumar Singh
COLLEGE:- Marwari College, Darbhnaga
PAGE NO: 380-390
DOI: 24.20089.STAPS.2025.V11.5.01782
36.Title:- STUDY THE STRUCTURAL AND ELECTRONIC CHARACTERISTICS OF THE YTTRIUM COBALT MANGANESE OXIDE DOUBLE PEROVSKITE BY MULTIPLE TECHNIQUES.
Authors:- Bhavesh Kumar
UNIVERSITY:- L.N. Mithila University, Darbhnaga
Authors:- Amit Kumar Singh
COLLEGE:- Marwari College, Darbhnaga
PAGE NO: 391-399
DOI: 24.20089.STAPS.2025.V11.5.01783
38.Title:- FLEXURAL BEHAVIOR OF CRUCIFORM COLD-FORMED STEEL SECTIONS
Authors:- SANTHOSHKUMAR R
UNIVERSITY:- Dr. M.G.R. Educational and Research Institute, Maduravoyal, Chennai, Tamil Nadu, India. 
PAGE NO: 414-436
DOI: 24.20089.STAPS.2025.V11.5.01785
39.Title:- AN ANALYSIS OF MIXED TYPE INTERPOLATORY POLYNOMIALS ON APPROXIMATION THEORY
Authors:- Anchal Singh, Rekha Srivastava
UNIVERSITY:- University of Lucknow, India 
PAGE NO: 437-443
DOI: 24.20089.STAPS.2025.V11.5.01786
40.Title:- HISTORY WRITING AND CINEMA
Authors:- Dr. Pankaj Kumar Mishra 
UNIVERSITY:- Banaras Hindu University, Varanasi.
Authors:- Bishwa Ranjan
UNIVERSITY:- CUSB, Gaya.
PAGE NO: 444-448
DOI: 24.20089.STAPS.2025.V11.5.01787
41.Title:- COMPARATIVE EVALUATION OF EMISSION CHARACTERISTICS OF KETONES WITH GASOLINE IN SPARK IGNITION ENGINES
Authors:- Sahil, Srihari S, Amrit Kannan Pillai, Aganash P Gowda
UNIVERSITY:- Amrita School of Engineering Coimbatore, Amrita Vishwa Vidyapeetham.
PAGE NO: 449-470
DOI: 24.20089.STAPS.2025.V11.5.01788
42.Title:- STRUCTURAL PERFORMANCE OF COLD-FORMED STEEL BUILT-UP COLUMNS UNDER AXIAL LOAD: A REVIEW
Authors:- Mohammed Duraid Falih, Dr.V.Manjula 
UNIVERSITY:- Dr.M.G.R Educational and Research Institute, Chennai, India
PAGE NO: 471-484
DOI: 24.20089.STAPS.2025.V11.5.01789
43.Title:- UNVEILING THE FLOODSCAPE: A COMPREHENSIVE ANALYSIS OF FLOOD HAZARDS AND VULNERABILITY IN THE MIDDLE GANGA PLAINS OF UTTAR PRADESH
Authors:- Dr. Noopur Mishra, Subhakanta mohapatra
UNIVERSITY:- Indira Gandhi National Open University, DELHI
PAGE NO: 485-495
DOI: 24.20089.STAPS.2025.V11.5.01790
44.Title:- THE INDIA-MIDDLE EAST-EUROPE CORRIDOR: BUILDING TRADE, SHAPING GEOECONOMICS, AND ADVANCING SUSTAINABILITY
Authors:- Dr. Nitin Kulkarni, Ms. Dharmishta Gala 
UNIVERSITY:- MET Institute of Management
PAGE NO: 496-503
DOI: 24.20089.STAPS.2025.V11.5.01791
45.Title:- EXPERIMENTAL VERIFICATION OF PAVER BLOCKS USING POLYPROPYLENE FIBRE
Authors:- M.Atchaya, Er.T.Sivaranjani
UNIVERSITY:- Dr.M.G.R Educational and research Institute, Chennai, India
PAGE NO: 504-518
DOI: 24.20089.STAPS.2025.V11.5.01792
46.Title:- THE EFFECT OF INTERACTIVE DASHBOARDS ON BUSINESS ANALYTICS PERFORMANCE: A LOOK AT USABILITY, EFFECTIVENESS, AND VALUE
Authors:- Vandana Dubey
UNIVERSITY:- Indian Institute of Management, Indore
Authors:- Dr. Shilpa Raghuwanshi
UNIVERSITY:- Medicaps University, Indore
PAGE NO: 519-533
DOI: 24.20089.STAPS.2025.V11.5.01793
47.Title:- INVESTIGATION ON APPLICATION OF WASTE FOUNDRY SAND FOR THE EVOLUTION OF LOW COST CONCRETE – A STATE OF REVIEW
Authors:- Dr . T . Kavitha, M . Mohammed Abdul Rahim 
UNIVERSITY:- Dr. M.G.R Educational And Research Institute, Chennai, India
PAGE NO: 534-540
DOI: 24.20089.STAPS.2025.V11.5.01794
48.Title:- THE SKILL OF DECISION-MAKING- NEED OF THE HOUR IN UPPER PRIMARY SCHOOL STUDENTS
Authors:- OP Fousiya, Prof. (Dr.) T Mohammed Saleem
UNIVERSITY:- Farook Training College Kozhikode. University of Calicut
PAGE NO: 541-544
DOI: 24.20089.STAPS.2025.V11.5.01795
49.Title:- AN EXPERIMENTAL INVESTIGATION ON BLACK COTTON SOIL REINFORCED WITH SYNTHETIC FIBERS  
Authors:- MALUVU S, Dr. T FELIX KALA
UNIVERSITY:- Dr. MGR Educational and Research Institute. Chennai-95.
PAGE NO: 545-559
DOI: 24.20089.STAPS.2025.V11.5.01796
50.Title:- 3D CONCRETE PRINTING TECHNOLOGY – A PARADIGM SHIFT FOR INDIAN CONSTRUCTION INDUSTRY TOWARDS 21ST CENTURY
Authors:- Vishwajeet Kumar, Dr. T. Felix Kala
UNIVERSITY:- Dr. MGR Educational and Research Institute, Chennai
PAGE NO: 560-571
DOI: 24.20089.STAPS.2025.V11.5.01797
51.Title:- PATNA IN TRANSITION: URBAN SPACE, POLITICAL REALIGNMENTS, AND COMMERCIAL RESTRUCTURING IN EIGHTEENTH-CENTURY INDIA
Authors:- Nitish Kumar, Dr. Vigya Tripathi
UNIVERSITY:- Central University of South Bihar, Gaya
PAGE NO: 572-590
DOI: 24.20089.STAPS.2025.V11.5.01798
52.Title:- SOCIAL MEDIA’S INFLUENCE ON BODY REPRESENTATION OF WOMEN- A REVIEW
Authors:- Ms. Lois S. Christian, Dr. Archana Chanuvai Narahari
UNIVERSITY:- Institute of Language Studies and Applied Social Sciences (ILSASS), A Constituent College of The CVM University, V.V. Nagar, Gujarat.
PAGE NO: 591-605
DOI: 24.20089.STAPS.2025.V11.5.01799
53.Title:- A STUDY ON THE VIABILITY OF CENTRAL BANK DIGITAL CURRENCY IN THE INDIANCONTEXT
Authors:- Devansh Kaushik, Ashi Mishra
UNIVERSITY:- CHRIST (Deemed to be University), Delhi NCR
PAGE NO: 606-618
DOI: 24.20089.STAPS.2025.V11.5.01800
54.Title:- BEAL’S FUZZY DEDUCTIVE SYSTEM ON HILBERT ALGEBRAS
Authors:- Dr.K.Balasubramaniyan
UNIVERSITY:- Annamalai University, Annamalai Nagar, Chidambaram, Deputed to Arignar Anna Government Arts College, Tamilnadu, India.
Authors:- C.Dilly Rani 
UNIVERSITY:- Annamalai University, Annamalai Nagar, Chidambaram, J.J.College of Engineering and Technology, Tamilnadu, India.
PAGE NO: 619-634
DOI: 24.20089.STAPS.2025.V11.5.01801
55.Title:- PREDICTION OF NOISE SOURCES IN POWERTRAIN USING SINDY BASED NEARFIELD ACOUSTIC HOLOGRAPHY
Authors:- Aganash P Gowda, Lakshmikanthan C
UNIVERSITY:- Amrita School of Engineering Coimbatore, Amrita Vishwa Vidyapeetham., India
PAGE NO: 635-648
DOI: 24.20089.STAPS.2025.V11.5.01802
56.Title:- IMPACT ON CORPORATE SOCIAL RESPONSIBILITY FOR PRIVATE SECTORS BANK WITH SPECIAL REFERENCE TO COIMBATORE
Authors:- Dr. S. Sathiyavani
UNIVERSITY:- Sri Krishna Adithya College of Arts and Science,  Coimbatore
PAGE NO: 649-659
DOI: 24.20089.STAPS.2025.V11.5.01803
57.Title:- SETH CHAMPA LAL BAID HAVELI: WHERE ART AND HISTORY CONVERGE
Authors:- Sonu Pareek, Dr. Sonia Rani
UNIVERSITY:- Tantia University, Sriganganagar-335002 (Raj.), India
PAGE NO: 660-670
DOI: 24.20089.STAPS.2025.V11.5.01804
58.Title:- DREAMS IN STONE: THE ENCHANTING BHAIRONDAN KOTHARI HAVELI
Authors:- Sonu Pareek, Dr. Sonia Rani
UNIVERSITY:- Tantia University, Sriganganagar-335002 (Raj.), India
PAGE NO: 671-679
DOI: 24.20089.STAPS.2025.V11.5.01805
59.Title:- EXPERIMENTAL INVESTIGATION ON THE USE OF MARBLE CHIPS AS PARTIAL REPLACEMENT FOR COARSE AGGREGATE IN CONCRETE
Authors:- Dr.RA.B.Depaa, Vasanth Ramesh 
UNIVERSITY:- Dr.M.G.R. Educational and Research Institute, Chennai, India
PAGE NO: 680-688
DOI: 24.20089.STAPS.2025.V11.5.01806
60.Title:- INVESTIGATION OF TRIBOLOGY PARAMETERS WITH CUPRIC OXIDE NANO ADDITIVES IN LUBRICATION OIL.
Authors:- Srihari S, Amrit Kannan Pillai, Alben David Priyaraj M
UNIVERSITY:- Amrita School of Engineering, Coimbatore, Amrita VishwaVidyapeetham, India.
PAGE NO: 689-717
DOI: 24.20089.STAPS.2025.V11.5.01807
61.Title:- USERS’ PERCEPTION TOWARDS EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES OF E-PHARMACY PLATFORMS IN COIMBATORE DISTRICT – AN EMPIRICAL STUDY
Authors:- A. Jasmine Anitha, Dr. S. Leema Rosaline
COLLEGE:- Nirmala College for Women, Coimbatore
PAGE NO: 718-730
DOI: 24.20089.STAPS.2025.V11.5.01808
62.Title:- THE EVOLUTION OF ETHICAL BRANDING IN RETAIL: A SHIFT TOWARDS SUSTAINABLE CONSUMERISM
Authors:- Ms. Meet Ramchandani, Dr. Yogita Mandhanya 
UNIVERSITY:- Sage University, Indore
PAGE NO: 731-741
DOI: 24.20089.STAPS.2025.V11.5.01809